Communication
Communication
Employers' and Business Member Organizations speak on behalf of its members, and therefore businesses, vis-à-vis public authorities, trade unions, the media, academia, civil society and non-governmental organizations. EBMOs express opinions, negotiate bills, conduct studies and take joint initiatives with other organizations. It is therefore clear that EBMOs are first and foremost a business ... a communication business!
Checklist
During your strategic reviews exercises, go through our practical checklist to compare the status of your organization versus the best EBMOs communication practices and to make sure you keep on track in each element contributing to the organizations' success.
Additional tools
Our Additional Tools section is developed to further support Employers' and Business Member Organizations in becoming more and more relevant and effective by providing useful materials, documents and templates regarding Communication.
- Feel free to download our working guide on strategic communication based on research and evidence for more effective advocacy of Employers' and Business Member Organizations (drafted in 2017).
- Social Media has changed the ways of communication. It is a potential game-changer in the way Employer's and Business Member Organizations deliver campaigns, engage with their members and implement communication strategies. Feel free to download our guide on Making Sense of Social Media (prepared in 2016).
- Using existing mobile technologies, Employers and Business Member Organizations can improve the way they engage with their members. Have a look on our eLearning module regarding Engagement with Members Through Mobile Technology (free registration in ITCILO e-campus is needed to access the e-module).
- Try our Website Usability Checklist to verify if your EBMO website pass the quality control.
Videos
Watch a selection of Communication related videos
