Amid growing global challenges, the power of effective communication has never been more critical in driving positive, sustainable change. Whether your goal is to connect with local communities, engage national audiences, or influence global stakeholders, clear, strategic communication is essential for creating real, lasting impact in development work.

At ITCILO, we provide practical, hands-on training that equips UN organizations and high-level partners with the expertise to navigate today’s fast-evolving media landscape. Our courses are designed to be highly interactive and co-created with you to ensure they meet your organization’s specific needs.

We focus on actionable learning that empowers your team to shift perspectives, inspire meaningful action, and drive measurable results — not just theory, but real solutions that create lasting impact in the world.

We offer three training tracks, each crafted to address key communication challenges that organizations face. These tracks—focusing on writing, social media, and audiovisual storytelling—are designed to build essential skills that will drive your team’s success and amplify your impact.

What you’ll learn:

In this track, participants will learn to craft compelling written content tailored to diverse audiences and platforms. The focus will be on creating clear, concise, and persuasive messages—from reports and policy briefs to blog posts and articles—designed to engage and influence people.

How you’ll learn:

• Create impactful content that drives decision-makers to action and inspires change.
• Use storytelling techniques to engage audiences, highlight key messages, and address pressing development issues.
• Simplify complex communication, making it accessible and relevant to a wide range of stakeholders.

Who it’s for:

This track is ideal for communication professionals working in development organizations, UN agencies, NGOs, and government ministries who aim to refine their written communication skills and influence audiences effectively.

What you’ll learn:

This track will equip your team with the skills needed to design and execute effective social media campaigns. Participants will gain a deep understanding of the nuances of various platforms and learn how to craft strategies that produce engaging, shareable content.

How you’ll learn:

• Develop a strategic approach to social media that aligns with your organizational goals and mission.
• Create engaging posts, graphics, and campaigns that resonate with your target audiences.
• Measure campaign impact using analytics and adapt strategies based on insights to continually improve.

Who it’s for:

Perfect for social media managers, digital communication teams, and global development professionals focused on using social media to drive community engagement, advocacy, and systems change.

What you’ll learn:

In this track, participants will learn how to harness the power of video, audio, and visual media to craft stories that resonate and inspire action. From video production to editing, participants will be equipped with the skills to create content for a range of platforms, from social media to traditional broadcasts.

How you’ll learn:

• Produce high-quality multimedia content that communicates development challenges and highlights success stories.
• Use video and audio to amplify the voices of local communities, increasing their reach and impact.
• Practice storytelling techniques that connect emotionally with audiences, driving them to take action.

Who it’s for:

This track is ideal for communication officers, content creators, and multimedia producers working in development, advocacy, or humanitarian organizations, ready to use audiovisual storytelling to change the narrative.

Each training program is co-designed with your organization, ensuring that the learning experience addresses your team’s specific needs. Our expert facilitators collaborate closely with you to create a curriculum that aligns with your communication goals, challenges, and the unique context in which you operate.

Our workshops combine theory with hands-on practice, allowing participants to develop skills that can be immediately applied in the real world. Activities include creating content, conducting field visits to gather stories, producing multimedia content, and collaborating on real-life challenges. This immersive approach equips your team with the tools to deliver concrete outcomes.

By the end of the workshop, participants will be able to:

• Develop and implement effective communication strategies.
• Create engaging content for digital, social media, and traditional channels.
• Utilize multimedia tools like video, audio, and visuals to amplify community voices.
• Apply communication frameworks to address challenges such as resource mobilization and policy advocacy.

This course is ideal for professionals working in:

• UN agencies and international organizations
• Government ministries, particularly in agriculture, health, and environmental sectors
• NGOs and civil society organizations
• Media outlets focused on development issues
• Communication roles in development, humanitarian, and policy-driven contexts

In Kigali, Rwanda, ITCILO led a storytelling workshop for FAO communication officers and representatives from partner ministries across eight East African countries. The workshop focused on building skills to craft culturally-relevant narratives, conduct interviews and gather footage, and produce multimedia content.

A key part of the experience was a field visit, where participants had the opportunity to document FAO's poultry initiative in Rwanda. This hands-on activity gave them practical skills to effectively share local stories with broader audiences.

By the end of the workshop, participants not only acquired new technical skills but also gained a deeper appreciation for storytelling as a tool to connect, inspire, and drive meaningful change in development.

• Facilitated by communication experts shaping the future of the field.
• Integration of digital tools, online platforms, and innovative learning methodologies.
• Trusted by global leaders like ILO, FAO, and WIPO for delivering measurable impact.

Ready to transform your organization’s communication? Contact us at learninginnovation@itcilo.org to design a custom workshop that drives impactful, sustainable change.