This course will equip trainers with the knowledge and practical tools they need to support SMEs in leveraging the potential of digitalization and artificial intelligence. Participants will explore essential concepts of digital transformation, focusing on how to optimize business operations, strengthen market competitiveness, and enhance workplace productivity through accessible and cost-effective solutions. Special emphasis will be placed on AI, covering key applications relevant to SMEs-from automation that frees up resources for higher-value tasks to data analytics for better decision-making. Recognizing that AI is widely used but often misapplied, the program will focus on effective methods of AI adoption while highlighting the importance of ethical and people-centred approaches. Upon completion, trained professionals will be fully prepared to deliver their own training programs or advisory services centred on digitalization and AI, unlocking new growth opportunities for SMEs.